It happened in India is a candid and close book by Kishore Biyani, the king of retail as often called by lot many with every growing day. This book which is sort of a young biography of Kishore is co-authored by Dipayan Baishya.
Kishore or KB as often referred to in the whole book starts with the Big Bazaar story esp the 'Sabse Sasta Din' campaign of 26 January 2006 and it reads like one hell of a fiction.
Read the whole story at
http://jhaji.blogspot.com/2007/06/it-happened-in-india-by-kishore-biyani.html
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